Newsroom

A hand holding an illustration of two minds and gears

Influence Science

4 Mins

18 months. The minimum for influence to consolidate neurologically.

Why trust takes 18 months — and why cancelling before then is always a mistake.

Trust is modulated by the prefrontal cortex, amygdala, and oxytocinergic pathways. The hippocampus updates safety predictions only when positive relational evidence accumulates across multiple temporal contexts. There is no shortcut.

Sort by:

Beyond formal competitors:

Africa Markets

Beyond formal competitors:

The informal financial landscape in nine African banking markets.

AstraZeneca Healthy Hearts Africa:

Africa Markets

AstraZeneca Healthy Hearts Africa:

Simultaneous brand awareness across nine markets

The informal influence economy:

Africa Markets

The informal influence economy:

What organisations miss when mapping only formal competitors.

WHS 2026

AstraZeneca Healthy Hearts Africa: simultaneous brand awareness across nine markets

Follower count is the wrong metric: what African digital audiences actually respond to

Africa Digital

Follower count is the wrong metric: what African digital audiences actually respond to

The informal influence economy: what organisations miss when mapping only formal competitors

Africa Markets

The informal influence economy: what organisations miss when mapping only formal competitors

The informal influence economy:

Africa Markets

The informal influence economy:

What organisations miss when mapping only formal competitors.

Inside the WHS Regional Meeting 2026 — how influence strategy made Africa's biggest health summit possible.

WHS 2026

Inside the WHS Regional Meeting 2026 — how influence strategy made Africa's biggest health summit possible.

The neuroscience of first impressions: why your audience has already decided before they read a word

Influence Science

The neuroscience of first impressions: why your audience has already decided before they read a word

The influence deficit: why communications investment is producing reach but not belief

Opinion

The influence deficit: why communications investment is producing reach but not belief