Newmark Group Ltd

Company

About us

The Firm That Defined
Influence In Africa.

For 16 years, Newmark has operated at the intersection of communications, strategy, and culture building influence in environments where most firms don't survive.

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50+

Global Markets

An influence expert in a warmly lit setting

100+

Influence Experts

Office space overlooking the city

Earned the World's Highest PR Honour.

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What We Stand For Three Principles

That Govern Every Mandate.

Influence Precisely Defined

We define influence as the ability of people and organisations to shape the perceptions, emotions, opinions and actions of others — without resorting to coercion or power.

That precision is our starting point

Principle 2 of 3: Influence Precisely Defined

Our Story

16 Years. One North Star.

  1. 2008

    Founded in Nairobi, Kenya by Gilbert Manirakiza

  2. 2012

    First pan-African mandate operations across East & West Africa

  3. 2015

    PRGN membership — 50+ global partner agencies

  4. 2019

    Expanded to multilateral sector: WHO, World Bank, AfDB mandates

  5. 2023

    IPRA Golden World Award — The world's highest PR honour

  6. 2026

    WHS Regional Meeting — 3,000+ leaders, opened by the President of Kenya

What We Stand For Three Principles

That Govern Every Mandate.

Gilbert Manirakiza, President and CEO of The Newmark Group
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Gilbert Manirakiza

President & CEO

Founder of The Newmark Group and architect of the Neuro-Influence Framework™.

Gilbert has led influence campaigns across 50+ markets — from policy reform in Burundi to Fortune 500 brand strategy across sub-Saharan Africa.

Founder of The Newmark Group and architect of the Neuro-Influence Framework™. Gilbert has led influence campaigns across 50+ markets — from policy reform in Burundi to Fortune 500 brand strategy across sub-Saharan Africa.

His work is grounded in the neuroscience of persuasion: what makes audiences actually shift belief, not just consume content. That framework — built over 16 years of high-stakes mandates — is now codified and applied across every Newmark engagement.

Under his leadership, Newmark won the IPRA Golden World Award in 2023 — the world's highest PR honour — and has become the reference firm for influence strategy across the African continent.

Global Reach

Local Intelligence. Global Standards

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